Documentation

How Waypoint works

A walkthrough of every screen and control — from getting an account to reading a score to generating a client brief.

Getting started

Waypoint has no self-serve signup — accounts are set up with a Reliable Analytics team member so seats are tied to the right licensed agents from day one.

1
Pick a plan
Review Founding Agent, Solo, Team, and Brokerage on the Pricing page and request access.
See plans →
2
Get your code
After a short setup call, we create your account and hand you a one-time authorization code.
3
Create your login
Enter the code on Sign up. It activates your seat automatically — no separate approval step.
Go to sign up →

Already have a code but no login yet? Create your account. Already signed up? Sign in.

Choosing your lens

Every neighborhood is scored four separate ways from the same underlying data. The Opportunity lens control at the top of the dashboard switches which one drives the table's ranking, coloring, and the Top Opportunities panel.

Buyer

A high Buyer score means a neighborhood currently favors the purchaser. It rewards more active listings, longer days on market, sale prices landing below list, and softening price-per-square-foot. In plain terms: places where you are more likely to negotiate and less likely to face a bidding war.

Seller

A high Seller score means the neighborhood favors the homeowner listing today. It rewards strong competition, fast velocity, sale-to-list ratios at or above 100%, and a high share of homes selling above their list price. These are the markets where listing now tends to mean a quick sale near or over asking.

Investor

A high Investor score balances entry value against growth and exit risk. It rewards reasonable price-per-square-foot, year-over-year appreciation, liquidity (the ability to sell again), and underlying demand. It is built for someone buying to hold or flip rather than to live in.

Partner

A high Partner score points to where the business is — for an agent, lender, or vendor who needs steady deal flow. It rewards transaction volume, market stability, sustained activity, and listing velocity. It answers "where are the most transactions happening reliably?" rather than "is this a good buy?"

Best Fit, shown as a chip on every row, is the lens where that neighborhood ranks highest against its peers — see the FAQ below for why that's not always the lens with the biggest raw number.

Reading the dashboard

Top to bottom, here's what each part of the dashboard does.

Summary cards: Six cards next to the Waypoint header give a snapshot of the current view — neighborhood count, median sale price and its year-over-year change, price per square foot, days on market, and sale-to-list ratio. They update live as you filter.
Find an address’s neighborhood: Type a street address to find the Redfin neighborhood(s) it falls in and jump straight to that row in the table. Overlapping neighborhoods show every match so you can pick the right one.
Filters & Parameters: Narrow the table by free-text search, city, property type, or a min/max sale price band. The result count updates live, and Reset all clears every filter in one click.
Top Opportunities: The eight highest-scoring neighborhoods for the active lens, ranked as a bar chart. Click any bar to jump to and highlight that row in the table below.
Neighborhood Comps table: Every neighborhood matching your filters. Click a column header to sort by it, use Columns to add measures grouped by Pricing, Activity, Demand, and Scores, and click a neighborhood name to open its live Redfin page in a new tab. Profile shows a four-bar glyph of all four scores at a glance, and Brief opens a client-ready summary for that row.
What do these mean?: The button in the dashboard header opens the full Metric Guide — plain-language definitions for every lens and every metric, plus a note on how to read year-over-year coloring.

Client briefs

Click Brief on any row in the Neighborhood Comps table to generate a client-ready one-page summary — key stats, all four opportunity scores with Best Fit called out, a link to the listing on Redfin, and the required licensure and non-appraisal disclosure. Use Print / Save as PDF to export it.

Briefs count against your plan's monthly allowance, shown at the top of the dashboard and again before you generate one. The counter resets at the start of each billing period and unused briefs don't carry over. Team and Brokerage plans are unmetered. If you run out before your next period starts, a Buy more link is offered for a single brief or a 10-pack, billed on your next invoice.

Generated client brief showing stats, opportunity scores, and the disclosure — A generated client brief — stats, all four scores, and the required disclosure.

Exporting data

The Export CSV button above the table downloads the currently filtered and sorted result set as a spreadsheet. CSV export is included on the Brokerage plan; other plans see a locked version of the button linking to Pricing.

Understanding the metrics

Every measure available in the Columns chooser, grouped the same way it's grouped in the app. The same definitions are always one click away via "What do these mean?" inside the dashboard.

Pricing

Median Sale Price: The middle price of homes that actually sold last period — half sold for more, half for less. More stable than an average because one mansion will not skew it.
Median List Price: The middle asking price of homes on the market. Compare with sale price to see how far list and sold prices diverge.
Sale Price YoY: How much the median sale price changed versus the same period one year ago. Positive means prices rose.
Price / Sq Ft: Median price per square foot. The best apples-to-apples way to compare value across neighborhoods, because it strips out differences in home size.
Price / Sq Ft YoY: Year-over-year change in price per square foot — a cleaner appreciation signal than headline sale price.

Activity

Homes Sold: Number of homes that closed last period. A volume signal — more sales means more comparable data and a more liquid market.
Homes Sold YoY: Change in sales volume versus a year ago. Rising volume often signals warming demand.
New Listings: Homes newly put up for sale last period. Fresh supply coming onto the market.
Active Listings: Homes currently for sale. This is supply. More active listings relative to sales gives buyers leverage; scarce supply favors sellers.
Active Listings YoY: Change in supply versus a year ago. Growing inventory loosens the market; shrinking inventory tightens it.
Days on Market: The median number of days a home sits before going under contract. Lower means homes sell fast (hot, seller-friendly); higher means slower (more buyer leverage).
Days on Market YoY: Change in how fast homes sell versus a year ago, in days. Negative means homes are selling faster than last year.

Demand

Sale-to-List: Sale price divided by list price. Above 100% means homes typically sell over asking (bidding wars). Below 100% means there is room to negotiate down.
% Sold Above List: The share of homes that sold for more than their asking price. A direct read on bidding pressure.
% Off Market < 2 Wks: Share of homes that went under contract within two weeks of listing. A fast-twitch demand signal.
% Price Drops: Share of active listings that have cut their price. Rising price drops point to softening demand and buyer leverage.

Scores

Buyer Score: Opportunity score (0–100) for purchasing. Higher = more buyer-friendly conditions.
Seller Score: Opportunity score (0–100) for selling. Higher = more seller-friendly conditions.
Investor Score: Opportunity score (0–100) for investing. Higher = stronger blend of value, appreciation, and liquidity.
Partner Score: Opportunity score (0–100) for deal flow. Higher = more reliable transaction volume and activity.

Plans & billing

Founding Agent, Solo, Team, and Brokerage plans differ by seat count, monthly brief allowance, and features like team branding, shared farm libraries, usage reporting, and CSV export. There is no self-serve checkout on any plan — everything is set up on a call, trials never require a stored card, and cancellation on monthly plans takes effect at the end of the current period.

Founding Agent, Solo, Team, and Brokerage plan cards — Founding Agent, Solo, Team, and Brokerage — full comparison on the Pricing page.

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FAQ

I don't have an authorization code. What do I do?: Talk to our sales team — see plans on the Pricing page, or reach out via Contact. Once your account is set up, you'll get a one-time code to create your login at Sign up.
What does "Best Fit" mean on a neighborhood?: The lens where that neighborhood ranks highest relative to every other neighborhood, using percentile rank rather than raw score. A neighborhood can show a lower raw score for its Best Fit lens than for another lens in the same row — Best Fit is about what a place is most distinctive for, not which number is biggest. Open "What do these mean?" inside the dashboard for the full explanation with live percentiles.
Why does the same neighborhood look different for buyers and sellers?: Because the four scores measure different things from the same underlying data. A market can be great for a seller (fast sales, bidding wars) and tough for a buyer (little leverage, low inventory) at the same time — Waypoint scores both sides honestly rather than picking one "winner."
How often is the data updated?: Waypoint refreshes monthly. Each neighborhood's numbers cover a rolling three-month window, and the exact reporting period is always shown in the dashboard header and on every client brief.
What if a neighborhood isn't showing up?: Coverage spans 900+ Georgia neighborhoods, but very low-activity areas can be sparse in a given period. Try widening your price range or clearing filters — the result count in Filters & Parameters shows how many are currently excluded.

Still stuck? Contact us — we read every message.